Next in our awesome line up of speakers at HiveLive 17 are talented planners and founders of the UK Alliance of Wedding Planners, Bernadette Chapman and Sandy Moretta.

As small business owners, many of you will recognise the struggle between charging what you think clients will pay and what you need to make your business a financial success.  With years of experience in their own businesses and guiding wedding planners and other professionals in building their own financially viable businesses, Sandy and Bernadette will help you understand your value and price your services to ensure clients and profits!

Please can tell us a bit about yourselVES and your business?

We are the industry body for wedding planners in the UK. In an otherwise unregulated market, we offer training and membership for new and experienced planners, as well as great suppliers who like to work with professional planners. Our code of business practice and strict entry criteria mean we offer UK couples professional support whether they marry in the UK or abroad.

What was it that attracted you to work in the wedding industry?

Do we love the industry of love, yes of course we do. But it wasnt just that, it was more about bringing professionalism, and super professionals, to a market which matters so much – for most couples it’s the first time they’ve planned something so big and expensive and we want to ensure they get the best support and guidance and that they can enjoy it.

What are you going to be talking about?

Pricing. We have spent years doing this job ourselves, in our individual wedding planning businesses, but also training 100s of students. Its really important to ensure, ideally from the outset, that you aim to make a proper living out of the work.

What is about pricing that you think most wedding pros struggle with? Undoubtedly many struggle with the fact that they love what they do, therefore dont perhaps feel they should charge for what they love. I don’t now how many times we’ve said this, but there is nothing wrong with getting well paid for doing something you love. For those of us with children, it’s what we most desire for them, so why not us?

What are you most looking forward to at HiveLive17?

The people! We are huge collaborators and we believe that yes, we can impart some useful knowledge and insights, but have no doubt by having a group of like minded professionals in the room, we will all learn from one another.


10.20Am on Friday 28th April 2017.

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Where can we find you?


Email: [email protected]

Instagram: @theukawp


Places are limited for this intimate event and priced at £295 per day. This includes; workshop materials and handouts, breakfast, lunch, refreshments, networking drinks plus a fabulous goody bag to take away. Find out more here.

Book by 28th February to take advantage of our Early Bird Offer, with tickets priced at £245 per day or £475 for both days.

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Photography: Kate Nielen Photography